With over 25 years of experience in both agency and client-side environments, I am a seasoned creative strategist recognized for my mastery of communication and design in driving business outcomes. Throughout my career at prestigious organizations such as Visa, Comcast-NBC, Razorfish, and Yahoo!, I have demonstrated a formidable ability to develop and implement impactful cross-platform products that resonate with millions of users while aligning with critical business, user, and brand goals.
I have been integral to the successful launch of transformative brands and initiatives. My leadership encompasses managing large-scale creative teams and substantial design budgets exceeding $3 million annually, collaborating with top-tier agencies like Carré Noir, Ideo, Frog, and Code and Theory. I excel in establishing global visual identity systems that maintain brand consistency and enhance user engagement across all platforms.
As a champion of high-end aesthetics and simplicity, I create emotional connections with consumers, elevating brand narratives and enriching the customer experience across diverse channels. I define strategic frameworks that consistently push creative boundaries while ensuring alignment with overarching business and brand objectives.
In addition to crafting comprehensive brand identity and UX/UI documentation, I bring hands-on design experience that enables me to bridge gaps and guide resource teams toward achieving excellence. My agile methodology emphasizes rapid iteration, optimizing both financial resources and timelines to meet market demands.
I pride myself on cultivating strong, collaborative global relationships across cross-functional teams, including marketing, brand, product, and legal. This approach has earned me recognition as a sought-after leader for sensitive, high-stakes projects within large corporations, where my ability to navigate complex environments is a key asset.
Key Achievements:
• Consistently recognized with promotions and industry accolades throughout my career.
• Established the first in-house production studio to enhance cross-platform design consistency and collaboration.
• Holder of multiple prestigious awards, including Addy, ADC, and Webby, affirming my contributions to the creative industry.
• Patent holder for innovative design solutions that advance user experience and engagement.
At Visa, I have collaborated with dedicated teams to influence a portfolio of over 200 products, skillfully marrying strategic vision with consumer-centric design. My expertise extends to leveraging AI tools to streamline creative processes and enable data-informed decisions through robust qualitative and quantitative insights.
With a passion for crafting compelling visuals across various mediums, I thrive on leading the vision and strategy for transformative initiatives. My career is a testament to my unwavering commitment to excellence and innovation in the creative landscape, where I aim to deliver exceptional experiences that elevate both brands and users alike.