CREATIVE DIRECTOR | BRAND & CONTENT STRATEGY | UX/UI DESIGN
ESTABLISH BRAND GUIDE
GobySavvy provides quick UX reviews by certified professionals anywhere in the world. They needed help with developing the brand personality, voice, and guidelines, as well as a content strategy for their cross-platform marketing website.
My Role: Creative Director, Brand & Content Strategist
Below: Select screens of the brand guide that do not divulge strategic elements (i.e. soul, key message, key takeaway, personality, tone, associated attributes and mood board).