ESTABLISH BRAND GUIDE & EVOLVE LOGO The International Game Developers Association (IGDA) is the largest non-profit membership organization in the world serving all individuals who create games. The program included establishing brand voice, personality, guidelines, as well as evolving the logo for multiple variations. My Role: Creative Director & Designer Below: Select screens of the brand guide that do not divulge strategic elements (i.e. soul, key message, key takeaway, personality, tone, associated attributes, etc.)

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