CREATIVE DIRECTOR | BRAND & CONTENT STRATEGY | UX/UI DESIGN
ESTABLISH BRAND GUIDE & EVOLVE LOGO
The International Game Developers Association (IGDA) is the largest non-profit membership organization in the world serving all individuals who create games. The program included establishing brand voice, personality, guidelines, as well as evolving the logo for multiple variations.
My Role: Creative Director & Designer
Below: Select screens of the brand guide that do not divulge strategic elements (i.e. soul, key message, key takeaway, personality, tone, associated attributes, etc.)