CREATIVE DIRECTOR | BRAND & CONTENT STRATEGY | UX/UI DESIGN
The Secret Agent interactive kiosk and website experience created hype MTV2 at a variety of cable and MTV music events. The experience drew the viewer in by enticing them to participate in a secret mission. Unique mission documents printed as a result of user input. The mission documents gave other local music events in the user's area and reminded them to follow-through with their mission - spreading the word of MTV2. User response overwhelmed the available kiosks with a wait time of 30 minutes.
My Role: Senior Art Director